Every business wants to succeed. No one start a business or innovation project expecting them to flop or fail. No one. But in reality, some businesses and projects flourish, while others flop or fail...
Why do some businesses hit breakthrough outcomes, while others stall, despite of their hard work and good intentions? Do you know the secret of businesses that consistently avoid costly failures and scale their innovation projects faster?
It's not because of luck, and it's not because they have more budget...
The truth is... Success rarely arrives by accident, or luck...
In reality, there are secret frameworks and strategies to prevent costly innovation failures that has been developed over time as a result of real-life experiences, focused research and disciplined discovery...
If an innovation project begins with flawed assumptions, unclear goals, and wrong scope, every subsequent decision may compounds these errors, and it can trap people in a cycle of sunk costs and escalating fees, like sinking in the quicksand...
Most people will keep pushing, so they can get back the money they have invested, or because they are not willing to admit that their original approach is incorrect, and this can turn into a full-scale failure that destroys value, rather than creating it...
In reality, the market is complex, relentlessly competitive, and change fast, which is why it's very hard to achieve successful results on your own. Collaboration, leverage, innovation, and smart adaptation are what separate those who become a market leader from the rest. It's a real, hyper-competitive world out there...
In order to stay relevant and competitive in the business world, we need to keep innovating, keep growing, and keep moving forward, so understanding theories is not enough, and it's not enough to innovate only once. Innovation is not a one-time event. It's a skill you need to keep developing over time.
If you want to continuously innovate so customers choose you instead of your competitors, you either need to achieve mastery through deliberate practice on your own, which may take a very long time to achieve, or you can get someone to coach you, so you can gain insight and experiences that would otherwise take countless costly tries to discover, avoid costly mistakes, and achieve your goal at the fraction of the time!
Many businesses often pay high consulting or coaching fees, because they truly understand that a timely expert intervention is far cheaper than salvaging a failed multimillion-dollar initiative. They prefer to engage with experienced consultants or coaches before they even begin their innovation projects, because external expertise can help spot early warning signs, reframe problems, and share secret frameworks to prevent innovation failures.
They're purchasing risk reduction and a higher probability of success, because the real cost of innovation failure is not only financial loss, but also opportunity cost and loss of trust or damaged reputation, and most of the time, these are more important than money! It's a smart investment to prevent the possibility of larger future losses.
If you want to grow your wealth, it's important to invest your resources the right way, because if you keep focusing on your expenses without ever understanding the concept of investment, you may unconsciously shrink your wealth, and money is not the only investment you can make, you can be mindful of where you are investing your time, energy, and relationship too!
If you invest in coaching, you can achieve your goal at the fraction of the time, because it gives you an opportunity to tap on someone else's years of trials, insights, and experience that would otherwise take countless costly tries to discover. It can accelerate your growth, avoid costly mistakes, and create confidence that lets you attempt risky journey with safer nets, because you have someone who can guide you through and lower your risk.
How if you can finally clarify your innovation ideas, shorten decision cycles, and launch your innovation products or services to market faster? How if you can diversify your offerings, so you can open new markets and gain competitive advantages through innovation? How if you can automate repetitive tasks with technology, so you can free your time to focus on high-impact work and prioritise investments that deliver the highest return?
Story Reflection Coaching will empower you to ask better questions, design a better system, lead with innovation, see what you have never seen before, and imagine what's possible! We don't just empower you think differently, we will empower you build differently too!
Why the Founder decided to launch Story Reflection Coaching?
Have you ever walked through the supermarket and spotted Febreze on the shelf? Most people know it today as the go‑to spray for freshening up a room. But here’s the twist — when Febreze first launched, things weren’t easy at all. In fact, the company struggled until they discovered a surprising truth about who really needed their product.
When Febreze first appeared on store shelves, it seemed destined to be a hit. The spray could eliminate odors at the molecular level — a breakthrough in home care. Naturally, the team marketed it to households with strong smells: smoke, pets, musty rooms. But sales lagged. But, why?
Then, they discovered that people living in those homes didn't notice the smells anymore, they get so used to it, it doesn't matter to them. In other words, the very customers who “needed” Febreze didn’t believe they had a problem. So, what to do?
A breakthrough happen when they tried to see from different perspectives, when researchers observed a different group: people who loved cleaning. For them, Febreze wasn’t about fixing bad smells — it was the finishing touch, the reward after tidying up. A quick spray made a freshly cleaned room feel complete.
So the marketing shifted. Febreze was repositioned not as a rescue product, but as part of the cleaning ritual. That small change unlocked massive growth. Within a few years, Febreze became a household staple and a billion‑dollar brand.
Sometimes, you only need one person to ask you, "Have you considered another approach? How if we look at this from different perspectives", for you to realise the solution that can spark a breakthrough.
I want to become that someone for you, to empower you to see things you have never seen before, and think of things you have never considered before, so you can achieve things you have never imagined before!
Here, in Story Reflection Coaching...
It's all about...
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Focusing on designing strategies and action plans to overcome high-impact challenges, so you can achieve decisive outcomes!
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Exploring the best strategy and roadmaps to move forward, and further analyse advantages or disadvantages of each option, so you can make an informed decision to grow your business faster!
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Understanding key takeaways and execute action plans effectively after the coaching sessions, so you can achieve breakthrough success in your innovation projects!
WHAT EXACTLY IS THE STORY REFLECTION COACHING?
Story Reflection Coaching (SRC) is a private (one-to-one) innovation coaching session designed to enhance innovation skills and project capabilities by developing innovative solutions, launching innovation projects, crafting innovative product offers, pitching innovative ideas effectively and design strategy to achieve breakthrough success in innovation projects.
Would you like to embark on a realm of creativity to forge a path toward innovation, transcend the ordinary and embrace the extraordinary?
